Why Landewyck?
Everything you always wanted
In the year 1847, Josephine van Landewyck and Jean-Pierre Heintz established a tobacconist shop in Luxembourg. Over the years, the business of yore grew to become Landewyck Tobacco – one of the most respected 100% family-owned, independent tobacco manufacturers in the world today.
We manufacture tobacco and cigarettes ourselves exclusively in Western Europe, and attach great importance to maintaining the highest manufacturing, working and product standards that are socially acceptable to our consumers, partners and importers worldwide.
Our master tobacco blenders travel to the farthest reaches of the globe to hand-select the best leaves. Hence ensuring the unique flavour of our tobacco products – and all so our customers can enjoy the ultimate in smoking pleasure.
From ISO-certified product and manufacturing standards, from employees to retailers, we always ensure that our business decisions and the products we supply are in keeping with our family spirit – by upholding our tradition of delivering 100% quality, flavour and customer satisfaction.
Always a little different
What sets us apart and drives us is our passion. We want to engender genuine moments of pleasure in our consumers, and in pursuit of this goal, seek to develop the perfect flavour for each taste. This is an art that goes beyond the ability to simply manufacture high-quality tobaccos. We take the time to craft specific products that are perfectly tuned to the differing tastes around the world – tobacco products that cater to the lifestyles and desires of discerning consumers.
Career opportunities
Are you interested in new challenges? We are constantly looking for motivated employees.
LANDEWYCK GLOBAL. OUR SITES.
The headquarter of Landewyck is located in Luxembourg city, while production takes place in Fridhaff, in the north of Luxembourg. The new manufacturing site was established in 2019. Replacing the previous site in Hollerich. In Fridhaff, we use the latest production technology and produce cigarettes to the highest ecological standards for the entire Landewyck Group.
The company Heintz van Landewyck GmbH has been in Trier in Germany since 1925, a subsidiary of the Luxembourg company Landewyck Holding S.à.r.l., itself founded in 1847. The site specialises in the production of fine-cut tobacco. 280 employees work at the site.
Landewyck Tabacos España was founded in 2012. Its revenue from cigarette sales has steadily increased, now achieving over 2.5% market share. Landewyck Tabacos España is therefore the fifth largest company in the market. The biggest brands are Elixyr, Austin, Ducal, Maya, Big Ben and Energy.
Landewyck Tabacos Portugal was founded in 2019. Its revenue from cigarette sales has steadily increased, now achieving over 3.5% market share. The biggest brands are Austin, Elixyr and Energy.
Created in 2007 from the merger of Heintz van Landewyck Belgium and Torrekens Tobacco. The newly formed company operates in the cigarette and tobacco market, selling all forms of tobacco products.
The Hungarian site in Rona Debrecen has specialised in the production of cigarette tubes since 2011. The modern production facility covers more than 14,000 square metres. It accommodates automated high-speed lines, in addition to small-batch machines for the production of specialist products.
Some 20 employees have been working at our Paris branch since 2009 to market our brands. They provide customer service for around 15,000 tobacconists in France.
Our management team
Maintaining traditions. Innovative thinking. Bravely breaking new ground. These are the guiding principles of the Landewyck management board. Our senior managers define direction and priorities. This is how they continually drive growth at our family-owned company. For our employees and the continued success of our customers.
milestones
We follow our own path
FIRST RETAIL SHOP OF THE FAMILY BUSINESS
When Jean-Pierre Heintz, at the age of 25, opened his first tobacco factory with a shop in Neutorstraße No. 9 in July 1847, it was the beginning of a success story. Early that year, he married nineteen-year-old Josephine Van Landewyck. Since Dutch tobacco enjoyed an excellent reputation, Jean-Pierre put his name and that of his wife on the company’s nameplate.
BOOMING BUSINESS UNDER JOSEPH HEINTZ
Joseph Heintz, the son of Jean-Pierre, took over the tobacco factory from his father at the age of 22. Under his leadership, the business experienced a downright boom and soon ranked as one of the twenty biggest tobacco producers in Luxembourg.
NEW FACTORY IN HOLLERICH
50 years after the company was founded, Joseph Heintz opened the new tobacco factory in Hollerich, where 250 employees produced 100,000 to 300,000 cigars every week.
VICTOR HEINTZ TAKES OVER LANDEWYCK
After the death of Joseph Heintz on October 02, 1912, his son Victor took over the company and continued to run it with a sense of tradition and modernization in all areas. But Joseph Heintz left significant gaps as a big industrialist with a vision, as “pater familias” and as a person with social awareness and commitment. He stood up for those in need with his soup kitchen on Bäderstraße.
ESTABLISHMENT OF A SUBSIDIARY IN TRIER
In order to better serve the traditional markets, the company now looked to Germany, with its large number of cigarette-loving soldiers, and founded a subsidiary in Trier.
The company soon grew to be the second-largest manufacturer of smoking tobacco in Germany.
NEW FACTORY IN HOLLERICH
Opening of a new factory in Hollerich, Luxembourg.
NEW BRAND MARYLAND
Since exports had to be boosted in the post-war years and raw tobacco for the old bestsellers such as the “Africaine” cigarette was in short supply, Landewyck counted on a new brand: “Maryland”. The cigarette was a great hit and took on the image of a cigarette for “everyone” in Luxembourg.
SUBSIDIARY IN BELGIUM
Establishment of a subsidiary in Belgium
110TH ANNIVERSARY
Anniversary celebrations at Landewyck: 110 years! Ten years earlier, in 1947, there was little reason to celebrate, so it was decided to forego celebrating the 100-year anniversary.
Paul Weber, Director of the Chamber of Commerce in Luxembourg, wrote in a publication for the occasion: … “The tobacco industry is one of the few Luxembourg industries to stand the test of time for more than a hundred years and to establish Luxembourg’s good reputation in the world”.
KENT BEGINS ITS CAREER
The production of the “Lexington” brand reached a record level of 2.7 billion units out of a total of 3.3 billion cigarettes produced by Landewyck.
The following year, production of the same cigarette fell sharply to 1.7 billion units. A new era of the “Lorillard” brand had begun. The “Kent” cigarette, produced under license since 1958, began its career at Landewyck.
FILTER CIGARETTES GAINING GROUND
In the wake of the global market success of filter cigarettes, Landewyck introduced the “Maryland Filter” in Luxembourg. By 1970, they had already surpassed the leading non-filtered “Maryland”.
INTRODUCTION OF THE DUCAL BRAND
As the price war intensified, the market trend turned to packs of 25 cigarettes in king-size format. Landewyck followed the trend with the brand “Ducal”, which was introduced in 1969 with great success. The 25-pack was fast becoming a hit on the market.
KENT ALSO SUCCESSFUL IN EUROPE
After the success of the “Kent” brand in the US, this cigarette also became a success in Europe, above all in the Benelux countries. The increase in demand required expansion of the plant in Ettelbrück. Ten years after its establishment, the Ettelbrück plant employed over a hundred workers, with annual production increasing to 1.5 billion cigarettes.
RÓNA LOOKING TO THE FUTURE
The company Róna in Hungary opened a forward-looking sales and promotion department in Budapest.
NEW BRAND ELIXYR
1998 saw the introduction of the ELIXYR cigarette, which showed excellent annual growth rates.
NEWS BRAND “AUSTIN”
Austin joins the family. Following the growth of American Blend cigarettes, Landewyck takes over the legendary Austin cigarette trademark from a major US tobacco manufacturer in 2008. Since then, Austin turned into one of our leading cigarette and tobacco brands, chosen by many consumers around the globe.
ESTABLISHMENT OF LANDEWYCK FRANCE
ESTABLISHMENT OF LANDEWYCK SPAIN
NEW FACTORY IN FRIDHAFF
Opening of the new state-of-the-art Landewyck factory in Fridhaff, Luxembourg
Corporate Social Responsibility
We take responsibility
We at Landewyck take our social and environmental responsibilities very seriously. For this reason, we constantly strive to strike a balance between the three pillars of responsible corporate social responsibility (CSR) in all areas of our Group’s activities.