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FIRST RETAIL SHOP OF THE FAMILY BUSINESS
When Jean-Pierre Heintz, at the age of 25, opened his first tobacco factory with a shop in Neutorstraße No. 9 in July 1847, it was the beginning of a success story. Early that year, he married nineteen-year-old Josephine Van Landewyck. Since Dutch tobacco enjoyed an excellent reputation, Jean-Pierre put his name and that of his wife on the company’s nameplate.
BOOMING BUSINESS UNDER JOSEPH HEINTZ
Joseph Heintz, the son of Jean-Pierre, took over the tobacco factory from his father at the age of 22. Under his leadership, the business experienced a downright boom and soon ranked as one of the twenty biggest tobacco producers in Luxembourg.
NEW FACTORY IN HOLLERICH
50 years after the company was founded, Joseph Heintz opened the new tobacco factory in Hollerich, where 250 employees produced 100,000 to 300,000 cigars every week.
VICTOR HEINTZ TAKES OVER LANDEWYCK
After the death of Joseph Heintz on October 02, 1912, his son Victor took over the company and continued to run it with a sense of tradition and modernization in all areas. But Joseph Heintz left significant gaps as a big industrialist with a vision, as “pater familias” and as a person with social awareness and commitment. He stood up for those in need with his soup kitchen on Bäderstraße.
ESTABLISHMENT OF A SUBSIDIARY IN TRIER
In order to better serve the traditional markets, the company now looked to Germany, with its large number of cigarette-loving soldiers, and founded a subsidiary in Trier.
The company soon grew to be the second-largest manufacturer of smoking tobacco in Germany.
NEW FACTORY IN HOLLERICH
Opening of a new factory in Hollerich, Luxembourg.
LANDEWYCK DURING THE NAZI REGIME
Luxembourg suffered under the Nazi terror, and Robert Meyer, who had “refused to give a guarantee”, was dismissed from his position as director only to regain it after the liberation in 1944.
NEW BRAND MARYLAND
Since exports had to be boosted in the post-war years and raw tobacco for the old bestsellers such as the “Africaine” cigarette was in short supply, Landewyck counted on a new brand: “Maryland”. The cigarette was a great hit and took on the image of a cigarette for “everyone” in Luxembourg.
SUBSIDIARY IN BELGIUM
Establishment of a subsidiary in Belgium
Anniversary celebrations at Landewyck: 110 years! Ten years earlier, in 1947, there was little reason to celebrate, so it was decided to forego celebrating the 100-year anniversary.
Paul Weber, Director of the Chamber of Commerce in Luxembourg, wrote in a publication for the occasion: … “The tobacco industry is one of the few Luxembourg industries to stand the test of time for more than a hundred years and to establish Luxembourg’s good reputation in the world”.
KENT BEGINS ITS CAREER
The production of the “Lexington” brand reached a record level of 2.7 billion units out of a total of 3.3 billion cigarettes produced by Landewyck.
The following year, production of the same cigarette fell sharply to 1.7 billion units. A new era of the “Lorillard” brand had begun. The “Kent” cigarette, produced under license since 1958, began its career at Landewyck.
FILTER CIGARETTES GAINING GROUND
In the wake of the global market success of filter cigarettes, Landewyck introduced the “Maryland Filter” in Luxembourg. By 1970, they had already surpassed the leading non-filtered “Maryland”.
INTRODUCTION OF THE DUCAL BRAND
As the price war intensified, the market trend turned to packs of 25 cigarettes in king-size format. Landewyck followed the trend with the brand “Ducal”, which was introduced in 1969 with great success. The 25-pack was fast becoming a hit on the market.
KENT ALSO SUCCESSFUL IN EUROPE
After the success of the “Kent” brand in the US, this cigarette also became a success in Europe, above all in the Benelux countries. The increase in demand required expansion of the plant in Ettelbrück. Ten years after its establishment, the Ettelbrück plant employed over a hundred workers, with annual production increasing to 1.5 billion cigarettes.
RÓNA LOOKING TO THE FUTURE
The company Róna in Hungary opened a forward-looking sales and promotion department in Budapest.
NEW BRAND ELIXYR
1998 saw the introduction of the ELIXYR cigarette, which showed excellent annual growth rates.
NEWS BRAND AUSTIN
Austin joins the family. Following the growth of American Blend cigarettes, Landewyck takes over the legendary Austin cigarette trademark from a major US tobacco manufacturer in 2008. Since then, Austin turned into one of our leading cigarette and tobacco brands, chosen by many consumers around the globe.
ESTABLISHMENT OF LANDEWYCK FRANCE
ESTABLISHMENT OF LANDEWYCK SPAIN
NEW FACTORY IN FRIDHAFF
Opening of the new state-of-the-art Landewyck factory in Fridhaff, Luxembourg
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